Among the largest-scale initiatives for promoting the games in Toronto was the application of colourful wrap graphics to the Thomas Rennie, one of the city’s iconic ferries on Lake Ontario that transport passengers between the city’s waterfront and the Toronto Islands.
“We knew the graphics would look great on the water,” says Kimberly Bain, Toronto’s marketing supervisor for economic development and culture, noting the iconic ferries are highly visible each summer. According to the city, between the May and September long weekends, one million residents and visitors use them to cross over to the islands. “And this year, there would be Pan Am sailing events in the harbour.”
