ebay Holiday 2016: "The gift they're waiting for is waiting on ebay"
National television ads feature the incredible gifts that can only be found on eBay, and inspire shoppers to give thoughtfully this holiday season
eBay (www.ebay.com) unveils a new holiday campaign, “The Gift They’re Waiting For Is Waiting on eBay,” and debuts television spots on November 2016 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.
eBay (www.ebay.com) unveils a new holiday campaign, “The Gift They’re Waiting For Is Waiting on eBay,” and debuts television spots on November 2016 – marking the brand’s first holiday national television ads in nearly two years. The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.
“While the convenience of holiday shopping has increased, the thoughtfulness of gifting has simultaneously decreased,” said PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O’Dell. “The holidays are about spending quality time with family and friends, and the gifts we exchange should reflect these special relationships. eBay is uniquely positioned to help people find perfect gifts for the ones they love, and the new campaign brings this idea to life.”
All season long, eBay will reveal new gift inspiration and innovative ways to shop, as well as one-of-a-kind experiences through eBay for Charity benefiting a variety of causes. Visit ebay.com/holiday for more information.
Lead Agency: Pereira & O'Dell
Creative
Creative
PJ Pereira, Chief Creative Officer
Rob Lambrechts, Executive Creative Director
Marcos Almirante, Senior Copywriter
Estefanio Holtz, Senior Art Director
Moses Kelany, Associate Design Director
Carolina Penner, Designer
Account
Ryan Toland, Director of Client Services
Mona Gonzalez, Account Director
Alex Wilbanks, Account Supervisor
Chelsea Larson, Account Executive
Project Management
Lindsey Anderson, Associate Director of Project Management
Business Affairs
Russ Nadler, Director of Business Affairs
Christina Hadly, Business Affairs Coordinator
Production
Jeff Ferro, VP / Director of Production
Owen Bly, Senior Producer
Jonathan Matthews, Producer
Strategy & Communications Strategy
Matt Herrmann, Chief Strategy Officer
Beth Windheuser, Strategic Planner
Ashley Wells, Associate Communications Strategy Director
Production Company: Sanctuary
Natalie Robison, Director
Preston Lee, Executive Producer
Adam Litt, Head of Production
Chris Cho, Producer
Editor: Umlaut Films
Jessica Congden, Editor
Gina LoCurcio, Executive Producer
Visual Effects: Ntropic
Nate Robinson, Creative Director
Michael Bennett, Executive Director
Laura Livingstone, Producer
