Fireball is known for their skateboard wheels. As their business grows they've decided to move into new product offerings and approached us about branding a new line called 'Dragon Bearings.' We created a dynamic dragon brand mark that also reflects a subtle 'D' and carries the aggressive attitude associated with the skate boarding culture.

As we designed their packaging we also re-refreshed their parent company brand logo for Fireball as well. This allowed us to create a base aesthetic for their identity that would serve as a foundation for future growth and help build a stronger brand equity moving forward.