Hospital Sisters Health System – "Together" Brand Campaign
Hospital Sisters Health System (HSHS) is a regional network of care providers in Illinois and Wisconsin, and they needed some help with brand awareness. To differentiate HSHS from other care networks in the region, we didn't focus on advanced capabilities or the reputations of their doctors (although they can compete in both areas). Instead, we focused on the way they combine technology, medical expertise, and — most importantly — their real and recognized commitment to personal, collaborative care. Because all of that together is a pretty big deal.
Thus, the "Together" campaign was born. TV and radio are shown below, but this also extended to print, digital banners and social media.
