Branding & Packaging for Geniled
Geniled — is a young and ambitious company from Yekaterinburg (Russia), which develops and produces high-quality LED lamps for personal and enterprise usage.
During the development process, we realized that the inverted bulb looks like a pear. This was the main idea of the package — to show all the products in a variety of fruits. It's the metaphor that LED lamps are more environmentally friendly than
conventional.
The idea was further developed throughout the company's visual identity, which contributed to sales increase and strengthens Geniled brand on the Russian market.
Participants:
Nikita Gutsalenko, Evgeny Pelin, AlexanderBychkov and Geniled Team
Nikita Gutsalenko, Evgeny Pelin, AlexanderBychkov and Geniled Team
