The Big Head (TBH) is an upcoming photography & technology startup based in Karachi, Pakistan.
The Concept
TBH wanted a fresh and clean identity for their brand. Their approach for the name began with the notion that "the head (mind) has the control over the creative function of the body (brand) & it's parts."
Many brainstorming sessions & discussions led us to the idea of doing a minimal head illustration with visually clean typography & tribal patterns.
The Outcome
To keep the structure of the design intact; the illustration was paired up with strong typeface Bebas Neue; combined with Montserrat Light for body text. To top it up with a bit of more flavor; a zig-zag pattern was created to cut the overall design & add a bit of energy to it.
Please appreciate the project if you like it.
