Ric Dunn's profile

PRU - Long Copy

Ric Dunn
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Nobody is immune to the inevitable. Accidents happen. Showcasing this, we printed all the copy upside down. From the OE onwards. Which increased response rate and the purchase of Prudential Comprehensive Accident III cover in Singapore. Success.
Adobe Portfolio long copy Direct mail insurance Prudential singapore
Adobe Portfolio long copy Direct mail insurance Prudential singapore
PRU - Long Copy
Published:
Ric Dunn's profile

Owner

Ric Dunn's profile
Central, Hong Kong SAR of China

PRU - Long Copy

Pysically showcasing the importance of accident insurance with an upside down Direct Mailer

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives