DNAD New Blood 2015 Entry
Award:
DNAD New Bloods Wood Pencil
Crowbar Design Category Bronze
Brief:
Reimagine your hometown through a new colour scheme. Think about everything that this identity could include, physical and digital: logo, transport, wayfinding, etc. Hometown’ could mean where you’re from, where are now, or just a place that you feel you belong – even if you’ve never lived there.
Concept:
Introducing Hidden Colours by PANTONE, a new line of colours inspired by the beauty of Antarctica and its inhabitants. Each colour is hand picked and extracted with much care to reveal a palette of hues hidden beneath the general perception of a seemingly dull, white frozen landscape. Here at Pantone, we believe in discovering the unknown to give you a different perspective. From the reddish tinge of krill to the brilliant shine of the Antarctic Pearlwort, the discovery and showcase of unique new colours will grant you new tools and inspiration for your own discoveries and adventures into
Introducing Hidden Colours by PANTONE, a new line of colours inspired by the beauty of Antarctica and its inhabitants. Each colour is hand picked and extracted with much care to reveal a palette of hues hidden beneath the general perception of a seemingly dull, white frozen landscape. Here at Pantone, we believe in discovering the unknown to give you a different perspective. From the reddish tinge of krill to the brilliant shine of the Antarctic Pearlwort, the discovery and showcase of unique new colours will grant you new tools and inspiration for your own discoveries and adventures into
the unknown.
