ARRI
ARRI offers an abundance of lighting solutions for TV and film productions. However, since it’s used to set up scenes, it’s used off screen and therefore never gets due credit for the desired effect.
So the idea is to present ARRI’s light equipment as the cause of the effect. In a creatively humorous effective approach, we expose what happened “behind the scenes” to perhaps the most iconic image in human history.
The Light Behind The Scenes
Client: ARRI
Creative / Art Director: Ahmed WahidCopywriter: Wael Khairy
Illustrator / Retoucher: Mohamed Magdy
