T U S U - Eatery & Cocktail Bar in Bali
PROJECT: Brand Identity
ROLE: Art Direction and Graphic Design
BRIEF: Create a timeless graphic, with a modern touch yet suitable for a sophisticated place with a bold but "homey" feeling.
BRIEF: Create a timeless graphic, with a modern touch yet suitable for a sophisticated place with a bold but "homey" feeling.
SOLUTION: Tusu in Haitian creole mean "Tipsy", what a wonderful start to play with the typo. I added this variable to a very geometric and clean logo, to express change. Simple and clean, as contrast to the very "polish" chaos of the environment. Gold and Black to keep it harmonious with the decorations, with a tropical "touch" in the pattern element to underline the link with the island of the Gods.
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