Steve O'Laughlin's profile

Playtex Snap'n Clean Pacifier and Case

I did a range of quick sketches showing different ways the device could open and close to protect the pacifier when not in use. All of this was talked through with the design and brand managers. Since it was also to act as a sterilizer case, it would need to be able to sit upright and ultimately, the simplest design proved to be the most effective.
The Snap'n Clean became part of the Ortho-Pro line so the brand architecture was already in place. In addition to creating the instructional graphics that were molded into the base, I worked on the package extension and mechanical.
Playtex Snap'n Clean Pacifier and Case
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Playtex Snap'n Clean Pacifier and Case

I like to say that although I'm not technically an industrial designer, there are structures that I have concepted that have gone into mass produ Read More

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