Terre e Cantine Scaligere + una cantina vinicola a Soave, una cittadina medioevale nel Veronese. L’obiettivo del progetto è stato quello di creare un’identità per un nuovo vino che splendesse, scintillasse e si posizionasse come luxury wine della collezione. Il vino al Il naso è prevalentemente fruttato, composto da sentori che ricordano in particolare la prugna e la ciliegia, cui seguono delicate note speziate.
L’idea è stata quella di creare un’etichetta che evocasse l’immaginario di un packaging di lusso. Il naming scelto vuole posizionare il prodotto come vino esclusivo: la sensazione migliore della collezione.
Commissioned wine label for “Terre e Cantine Scaligere”, a wine cellar located in “Soave”, a charming medieval town in Verona. The goal was to create an identity for a wine that shines in a unique and modern way in the lines of TeCS. This wine is a stunning and lovely red wine, with a bouquet of red fruits with spicy notes.
The idea was to create a label that brings the imaginary of a luxury gold pack. The name “momento” was chosen to communicate a time, a moment, that will have the most important pleasure in the collection of buyers.
The idea was to create a label that brings the imaginary of a luxury gold pack. The name “momento” was chosen to communicate a time, a moment, that will have the most important pleasure in the collection of buyers.
Thanks to the market answare, a second edition of moment were relesed: “momento bianco”.
The purpose was not to be too much different from “momento oro” - the new name of momento red wine, but having a massive impact on the buyer bringing the placement of the red wine edition in the white wine collection.
The purpose was not to be too much different from “momento oro” - the new name of momento red wine, but having a massive impact on the buyer bringing the placement of the red wine edition in the white wine collection.
