The brief was to design a corporate identity for a water brand, including product naming, product design and corporate design as well as designing several print media such as a mailing, advertising and a brochure. Furthermore we designed a storyboard for a TV Spot.

We started with the naming: 53°/10° –  according to the coordinates of the source.

Two different approaches.

1. Concept focused on a young target group.

2. Concept focused on upstandard and premium-class gastronomy.