In March 2016, Dubai’s Armani Hotel played host to an exhilarating luxury event:
the launch of Aston Martin’s new DB11 car.
It was an honour to conceptualize and design the launch for this exquisite lightweight high-powered machine giving it the welcome it deserved. With state-of-the-art screens and light shows, the eager audience was given an experience that was truly Aston Martin – powerful, thrilling and unique. There was plenty of excitement for both the audience and our team, as the entire event had to be executed in the shortest possible time frame – the car itself was only in the country for 24 hours before it had to move to its next stop.
