The project was to create a simple, single colour logo for a recurring slots games promotion where the customers with the highest scores could get their names on a leaderboard, the promotion was called "Beat The Score". The logo would need to work in print and digital and still be readable at a small size, especially important for digital assets. I carried out research and brainstorms then sketched out lots of ideas, until I narrowed it down to my three strongest ideas. These were the logos below are the ones I presented to the stakeholders.

The stakeholders chose their favourite, and then I worked on cleaning up and simplifying the design. Below is the final version, showing how it would work on either light or dark backgrounds.