Washington Glory Pro Fastpitch Campaign
The Washington Glory was DC’s first and only women’s professional fastpitch team. We wanted to portray them as strong role models as their growing fan base included a lot of young girls. I worked with the photographer to create heroic, strong portraits of the players. Hand-drawn and grunge elements added the right amount of emotion and grit especially when paired with provocative headlines. The tag was fluid and organic. “Real. ______. Sport.” Fast, intense, powerful —
all were interchangeable for this DC ADDY award-winning campaign.
all were interchangeable for this DC ADDY award-winning campaign.
