THE BACKGROUND
Creative Mediterranean is an extensive cooperation project involving seven countries, from the Atlantic to the Middle East: Morocco, Algeria, Tunisia, Egypt, Palestine, Lebanon and Jordan. Each nation is taken into account in its specificity, through the opportunity to make known the result of a wide range of creative and productive realities in the area, in the international market - from ‘Europe to the Gulf countries'.
This project emphasizes the presence, behind every single craftsman or artist, of complex realities of families and communities, of handed down stories and ties.
Creative Mediterranean is an extensive cooperation project involving seven countries, from the Atlantic to the Middle East: Morocco, Algeria, Tunisia, Egypt, Palestine, Lebanon and Jordan. Each nation is taken into account in its specificity, through the opportunity to make known the result of a wide range of creative and productive realities in the area, in the international market - from ‘Europe to the Gulf countries'.
This project emphasizes the presence, behind every single craftsman or artist, of complex realities of families and communities, of handed down stories and ties.
THE LOGO
The chosen element is the palm, full of meanings that refers unambiguously to the idea of positivity. A plant that lends itself as a cross-witness of myth, history and contemporaneity. It is a constant presence, strong and discreet throughout the area affected by the investigation and by the project.
The palm is a wonderful plant that grows in hostile and difficult terrain. Despite the hardness of the surrounding environment it is able to offer men beauty, shade,
sweetness, food and work materials. The palm tree is the perfect representation of those who choose courageously to remain in dangerous, degraded situations, relying on their roots and being able to see what is still beautiful around in the present, in spite of economic downturns. It is a plant that unites all cultures of the southern Mediterranean,
from the Maghreb to Mesopotamia, since the dawn of civilization.
The chosen element is the palm, full of meanings that refers unambiguously to the idea of positivity. A plant that lends itself as a cross-witness of myth, history and contemporaneity. It is a constant presence, strong and discreet throughout the area affected by the investigation and by the project.
The palm is a wonderful plant that grows in hostile and difficult terrain. Despite the hardness of the surrounding environment it is able to offer men beauty, shade,
sweetness, food and work materials. The palm tree is the perfect representation of those who choose courageously to remain in dangerous, degraded situations, relying on their roots and being able to see what is still beautiful around in the present, in spite of economic downturns. It is a plant that unites all cultures of the southern Mediterranean,
from the Maghreb to Mesopotamia, since the dawn of civilization.
THE PROJECT
Seven palm leaves, each on a different color, represent the seven Countries involved in the project.
The asymmetric and organic shape brings the idea of nature and elegance out, underlighted by the parabolic guideline.
The asymmetric and organic shape brings the idea of nature and elegance out, underlighted by the parabolic guideline.
The font has been chosen for its linearity and lightness. Also, its geometry balances the
sinuosity of the logo.
sinuosity of the logo.
Each Country has its own color (azure, red, orange, ochre, green, magenta, aquamarine) extracts from the nature colors of that area as well as from the local handicraft: this enlights that everyone is part of the same area, still preserving its own peculiarities.
This recognizable brand encompasses and tells the most of the creative cluster.
