Packaging design [Olive Oil labels]

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Creative Lebanon is part of a bigger project coordinated by UNIDO (United Nations Development Organization), Creative Mediterranean. It is an extensive cooperation project involving seven countries, from Atlantic to Middle East: Morocco, Algeria, Tunisia, Egypt, Palestine, Lebanon and Jordan. Each nation has been evaluated based on its singularity, highlighting the wide range of creative realities in specific areas in the international market - from ‘Europe to the Gulf countries'.

This project emphasizes the role, behind every single craftsman or artist, of complex realities made of families and communities and their stories.

A team of local and foreigner designers launched a new creative hub in Beirut, including fashion brands and olive oil cooperatives.
I was in charge of the design of a special packaging for three of those.

Hermel Cooperative. The project is inspired by Lebanese and Syrian culture, depicting traditional graphics (fabrics, pads, tiles, decoration) in a contemporary vision using flat colors, geometries, dynamic cuts.
The three projects are focused on the main targets such as local market, foreigner market and top quality. It adapts the brand sophistication in different graphics, materials and technology.

Batroun cooperative. The company bases his activity on traditional farming methods. References to the Nature is clearly defined. The design is inspired by the olive wood lines, the graphics recalls the idea of nature and tradition (graphics treatment and colors).

Chadra cooperative. The pattern recalls the geometry of fabrics and wall decorations of Lebanon and Syria. The choice of bright colours reminds the color palette of
their iconography (red + gold). The great impact becomes a strong character to differentiate from the competitors.
Both fonts are chosen because of their simplicity and legibility, which perfectly match with the simmetrical and geomerical visual.