The Packaging
This is a packaging designed for the Organic egg company ,FRENZ, that emphasizes on the free living condition of their hens.
The concept of this design is to deliver this message while using the least materials and waste, because less waste means a better environment for both human and animals.
Corrugated paper is used as the only material for this package for an environmental friendly design. The corrugated surface could also serve as shock reduction for egg protection. In between the eggs, the corrugated paper secures their position,making sure that no egg will get crushed from the farm to your kitchen.
For the printings, brown is used as the only printing colour to create a monotone simple and earthy feeling.
Brand logo is placed both on the top and the side so that it could be easily recognized even when stacked up in the supermarket.
Brand logo is placed both on the top and the side so that it could be easily recognized even when stacked up in the supermarket.
The form of the package is designed to be able to lay flat easily after removing the eggs and fold up to store recycling. Opening up the packaging, you will realise that the whole packaging uses only a small portion of corrugated paper. The production is also less complicated, making it more economical and environmental friendly to produce.
Photography
FRENZ sees sunlight as the best antibiotics for their hens and eggs, they seek for the most natural and healthy environment for their eggs. To convey this, warm tone and direct lighting were used in photography to mimic the morning warmth in their farm. The freshnesses and the rawness is delivered through the setup of simple breakfast in simple kitchenware on the hay.
