Sounday public website was in need for a definition.
We were asked to find a way of communicate the complex value proposition for the entire Sounday offer and for each individual service.
Going through our design process (Discover Define Design and testing and Develop and testing and iterate and...) we arrive at an initial release, which is constantly evolving and measured against certain defined metrics.
Some numbers on the first iteration:
+273% users
+115% pageviews
-38% bounce rate
+11% revenue
