TIFO
We’re proud to introduce Tifo, a new business offering modular back-office services through a unique combination of cloud-based software and skilled people. It’s the latest venture from long-standing mm* client, PayStream, and we’re really excited about it.
A brand new brand
We’ve developed a brand for Tifo that lives up to the values of sister company PayStream while maintaining a look and feel all of its own.
Visual identity
The Tifo visual identity expresses the supportive, integrated nature of the service, as well as the friendly, caring personality . The ‘I’ is loosely figurative. The shared crossbar of the ‘t’ and ‘f’ suggests an arm around the shoulder, while the lower case logotype feels open and approachable. The arm is integral to the Tifo brand language. It extends throughout Tifo collateral creating illustrations to support messaging, works as a way finder to guide you through a document, and generally acts as a symbol of support
A careful analysis of the competition revealed a spectrum of similar colour palettes (the majority favouring blues and greys) with just one or two notable exceptions. We went for a colour palette that was ownable, distinctive and instantly recognisable amongst the competitors. The combination of vibrant green and deep purple reflects Tifo’s friendly and confident nature.
Successful brands deliver on a promise. Great brands go one step further. They bring that promise to life at every opportunity. We help brands to shape their promise and express it through design. We call it mark-making*. It’s who we are and what we’re passionate about.
