Little Italy is restaurants chain in India that offers customers a full range of Italian cuisine along with a Mexican palette. The existing restaurants of Little Italy lack a design identity that could qualify the brand experience as authentic Italian.
With a change in customer expectations and a target group that appreciates the entire restaurant going experience the need was felt to change the current Little Italy experience. The brief was to create a brand personality for Little Italy that is warm and welcoming and contemporary.
The space is inspired from an Italian villa. The material palette, the seamless interaction between the interior and exterior, the details and also includes hints of the arts and crafts of Italy.