Rococoa Sweets
Identity, logo and package design.
Identity, logo and package design.
I began this project by identifying a package that I felt was poorly designed. I chose marshmallows because the packages are wasteful plastic rectangles with regrettable graphics. I chose to design a more elegant and sustainable package for marshmallows with graphics inspired by the French Rococo period. The logotype combines hand-lettering (inspired by the gratuitous use of ribbons as a sign of conspicuous consumption at the time) with the elegant Mrs. Eaves. The package is made from a aluminum and organic cotton and is 100% reusable and recyclable.
Rococa Sweets business card.
front/back shown
front/back shown
envelope
Package Prototype—aluminum tin with custom fabric furoshiki wrapper
Custom Printed fabric furoskiki wrapper with logo and damask print.
