UNSURANCE- The state of being unsure about one’s insurance
The Challenge:
Bayzat.com is an insurance comparison website that also offers an extensive app that helps users understand their health insurance policy through and through. Now considering health insurance is provided by most employers in the UAE, customers rarely try to know more about their insurance until they actually need it.
Why (Insight):
Because most people in the UAE are unsure about anything to do with their health insurance policy.
Who (Target Mindset):
Anyone who got an insurance policy as a part of their contract and has never bothered to look into it.
What (The Idea):
”unsuranceWe coined a new term that defined the state of not knowing anything about one’s insurance. We called in “
