"Talent wins games, but teamwork and intelligence wins championships." Michael Jordan 1:6 figure
Bold visuals for Lee Gardens summer campaign, featuring NBA legends, Michael Jordan, Kobe Bryant and Stephen Curry.
This summer, 1:1 life size MJ, Kobe and Curry figures will be showcased in Hysan Place and Lee Theatre. We have developed a series of campaign visuals and an authentic theme, "GREATEST OF ALL TIME". To create visuals without real life NBA legends, we shot 1:6 figurine toys of MJ, Kobe and Curry instead.
All three 1:1 NBA figures in this project are all NBA champions, record holders, game changers, and iconic players who represented different era (90s, 00s, current). Jordan, Kobe and Curry, they are NBA all time greats.
Interesting fact:
Greatest of all time, in short, G.O.A.T. is a slang for basketball and sneaker lovers worldwide, it’s also a hashtag when public discuss about these players in their social media platform.
Greatest of all time, in short, G.O.A.T. is a slang for basketball and sneaker lovers worldwide, it’s also a hashtag when public discuss about these players in their social media platform.
"I'm chasing perfection." - Kobe Bryant 1:6 figure
"I can do all things." Stephen Curry 1:6 figure
To create visuals without real life NBA legends, we shot 1:6 figurine toys of MJ, Kobe and Curry instead.
GREATEST OF ALL TIME basketball design
theme and interior design consultation, basketball court inside Hong Kong city centre shopping mall, Hysan Place, Causeway Bay
on site photoshoot consultation
on site photoshoot consultation
on site photoshoot consultation
on site photoshoot consultation
outdoor lightbox poster design - MTR 4 Sheet panel at Causeway Bay Station
outdoor lightbox poster design - Hysan Place shopping mall portfolio map
on site photoshoot consultation
on site photoshoot consultation
outdoor lightbox poster design - Lee Theatre, Causeway Bay
