Tulleceria was an online clothing store created in July 2016 focused mainly in games, music and movies items.
The name origin was a pun using my own nickname (tullece) and a well known online clothing store here in Brazil (Camiseteria).
It was originally launched after the success of my Overwatch game shirts, that were selling via the brazilian company, Vitrinepix.
Tulleceria original brand identity, used throughout the store lifespan (2016-2021)
After more than 5 successful years, making brand partnerships with illustrators
and the YouTube channel TV Quase, tulleceria came to an end in August 2021.
This was a result of the high demand of energy needed for a project like this, something that was taking
away the joy from other parts of my daily routine, like taking care of myself and spending quality time with my wife and kids.
A year later, a sequel arrives.
Tulleceria 2 was created back in August 2022 with a rebranding and a new storefront, that stripped away most of my problems regarding sale logistics and revenue. This new rebranding holds new colors, typography and overall identity.
Thanks for appreciating!
