In Finland Lidl has hit against lots of different preconceptions. It has totally renewed it´s image within last five years. Partly because of their bold take on advertising. The latest stunt was to bring Cien make-up products to their chain of 140 grocery stores in Finland.
Extensive campaign took over TV-channels, print and outdoor media across Finland. We used famous Finnish supermodel Kirsi Pyrhönen as the face of Cien. She is known for designer brand campaigns and numerous covers of Vogue. So for her to represent a brand like Cien is a story just in itself.
Director. Pekka Hara
Cinematographer. Hena Blomberg
Cinematographer. Hena Blomberg
Photographer. Samuli Karala
Model. Kirsi Pyrhönen
Production Co. Otto Production
Production Co. Otto Production
Service Company. Angel Films, Hungary
Agency. Folk finland
Clien. Lidl
