Ramadan is the season of the year, providing the opportunity to boost sales like no other time of the year. So we designed a GIVEAWAY PACK to loyalist existing customers, increase brand awareness, and presenting the new MINI CI as well as attract potential new customers during the region’s most important time of the year.
PACK items:
•LED tealight candle
•Nuts sack
•Bookmark
•Greeting card
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I designed the packaging to look like a lantern, because lanterns have always played an inspirational role in Ramadan. It's more than just a lantern for Egyptian it's a sign that Ramadan is near. Ever since the Fatimid era, lantern, which are decorative lanterns crafted specifically for the holy month. You see them hung in the streets and sitting in windows, decorating cafes, store fronts, and homes. Its use has now spread to almost all Muslim countries.
One of the famous treats in Ramadan is Yamish which is a combination of dried prunes, apricots, nuts and dates. Yamish remain traditional hallmarks of the Muslim fasting month in Egypt, as well as a variety of desserts, a cultural necessity for Egyptian households. Yamish and desserts are like religious rituals for Egyptians.​​​​​​​
In Ramadan Muslims worldwide aspire to complete the recitation of The Quran. Therefore, it is essential for the fasting person to recite the Quran more during these blessed days and honorable nights. For indeed, there is a special virtue for the abundance of recitation in these days, which is not found in any other month. They should take advantage of the noble time during this month, in which Allah revealed the Quran as a guidance for muslims. So I created a bookmark to keep the reader's place in The Quran and to enable the reader to return to it with ease.
Greeting card bearing a message of greeting to convey good wishes, also to increase brand awareness.
Crescent:
Is a symbol of Ramadan among Muslims. Muslims around the world await with great anticipation the announcement that the new moon has been sighted, because the Islamic calendar is based on the lunar cycle, and the beginning of each month is determined by when the new moon is seen. According to numerous biographical accounts compiled in the hadiths.

Arabesques:
Is a fundamental element of Islamic art, the geometric designs in Islamic art are often built on combinations of repeated squares and circles, which may be overlapped and interlaced, to form intricate and complex patterns, including a wide variety of tessellations.
Client: MINI Egypt
Agency: LOOK Advertising

Art Director: Mohamed El Nagdy
Copywriter: Karim Al Tobgy
Managing Director: Tarek Dera
Account Director: Mohamed Maher
Account Manager: Sherine Akl
MINI RAMADAN
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