John's approach to real estate is highly personal and well-grounded. He attributes his calm, focused approach to his connection with the Thai culture. We incorporated subtle Thai elements and personal touches in his logo and branding to reflect his approach to buying and selling real estate, while maintaining the connection to tech-heavy modern-day Seattle.

This brochure has been responsible for winning John numerous clients. With an attractive folder and 4 inserts, he’s found that many of his clients keep this piece on their coffee table long after they’ve closed on their home!

The best compliment I’ve had so far is: “If this guy can market himself so well, he sure as hell can market my house!”
Collaboration with Rochelle Short, Type A Seattle. rochelle@typeaseattle.com. Copywriting by Rochelle Short.

The Top 10 Producer mark and this skyline graphic has become the cornerstone of John Blacksmith's marketing. We call it "The Trifecta."

Elevating John's brand produced new leads with the first round of mailing. We created a trifold brochure layout to promote new listings and capture potential seller and buyer leads. By introducing Thai-style, yet modern elements, these materials stand out from a crowded Seattle real estate marketplace. Copywriting & project management: Rochelle Short.