Citibank
Let’s go back in time. JWT Singapore was a relatively small shop and was just at the beginning of rebuilding itself. We heard about Citibank being up for grabs and at the last minute managed to get in on the pitch. We were last in and had less time that the other agencies to get our act together. To the industry's surprise, we won and it changed the agency for good and for the better.
The decade that followed was one of those rare periods you have in this business. We managed to do great work for a great client.
The Straits Times, at the end of the 1990’s cited the work we did for Citibank as 'campaign of the decade.'
The decade that followed was one of those rare periods you have in this business. We managed to do great work for a great client.
The Straits Times, at the end of the 1990’s cited the work we did for Citibank as 'campaign of the decade.'
Below is a collection of work.
