Geoff Lee's profile

OLG | Omni-Channel Digital

Working as part of a larger team on OLG, as their lead digital and mobile partner, providing omni-channel digital communications services. Creating, building, and launching several digital properties for OLG, including "Group Play", "PlaySmart", and "Pro•Line", in addition to a custom content management system, an SMS program, winning jackpot/numbers alerts and millennial gaming concepts and activations targeting new and emerging players.

This groundbreaking digital work for OLG lead to a new relationship with California Lottery, after being awarded the 'digital agency of record' assignment in August 2015. This work is set to include building out their new loyalty and rewards program, email platform, public website and retailer website. In addition, supporting them through mobile optimization and developing multiple digital campaigns.

The "Group Play" project was shortlisted for 2015 Digital Agency of the Year recognition through Strategy Magazine.
OLG | Omni-Channel Digital
Published:

OLG | Omni-Channel Digital

omni-channel digital, mobile, website, product, gaming.

Published: