To create a brand that was both rooted in past and modern, Anoroc combined classic typefaces with bold modern colors. Visuals are a combination of contemporary photography, that showcases the lifestyle one can expect at Holding Village, and vintage-style illustrations reminiscent of etchings and woodcut prints. The tone of voice used throughout the copy is light-hearted and casual, painting a picture of community and fun. Headlines and captions lead toward cheeky and “retro” phrases, such as “Wholesome Good Times,” and “Genuine Family Fun.”  Both the visual style and the copywriting of the Holding Village brand are designed to evoke nostalgia for simpler times with a focus on family, fun and modern living.

The Holding Village #dreamhomes campaign highlights the model homes on view at Holding Village. Encouraging people to visit and find their dream home. The campaign includes image collages of the homes as well as video slide show tours of the homes the videos have received the most engagement.

View the videos here:

The Hadley
https://www.facebook.com/HoldingVillage/videos/605185296309779/

The Summerside
https://www.facebook.com/HoldingVillage/videos/599156183579357/

The Roanoke
https://www.facebook.com/HoldingVillage/videos/602092059952436/

The client was repeatedly being asked by prospective buyers “what is there for my kids to do” There is not a playground in the community, but there is a lake for fishing and kayaking, a natural play area, hiking trails, and parks. The challenge was how to frame these offerings to answer the question of what can kids do in the neighborhood to have fun. 

Kids have very vivid and active imaginations while at play. A pile of logs can become a mountain, and simple row boat a pirate ship. The concept is a story/coloring book that tells and illustrates the imaginative ways children play, showing that what there is to do at Holding Village is as limitless as a child's imagination.