At my Summer 2016 Internship at Bi-State Development, I was contracted to design a campaign that would motivate internal employees to get active by celebrating the upcoming olympics. The Health and Wellness Department wanting something energetic and modern and this was achieved by incorporating the use of geometric shapes and oblique text in order to capture the energy of movement through exercise. I also chose a bright cyan color to not only to achieve consistency through the Bi-State Development brand but also to evoke a casual, friendly vibe that would encourage involvement in the campaign.

Also part of the campaign was a slideshow that would be displayed to employees via a tv screen daily to remind them to do their challenge. I decided to keep the same colors and geometric shapes for consistency but added "Get Moving!" to encourage movement.