"No te quedes out y gánate un premio" was a shopper marketing campaign for P&G and Casa Ley. P&G were sponsor of the baseball team "Los Tomateros de Culiacán" and they wanted to do a maximization of this sponsorship in the Casa Ley retail (the owners of the team) for second year in a row.
This case was submitted to the Effie Awards of the 2015 for their outstanding results in 2013 and 2014.
Key Visual of the 2014 campaign
