In 2014 P&G decided to sponsor the Walmart's beauty fair. One of the many objectives of this shopper marketing campaign was to challenge women to feel beauty and comfortable on the inside and the outside with the P&G brands of beauty and personal care products. That's why we created the concept "Únete al reto de los 15 días".
This case was submitted to the Effie Awards of the 2015 for their outstanding results in 2014.
