Above:
Phase 1 paper prototypes — gather/validate broad themes from users. Phase 2 — refine and prioritize, including A/B versions per two verticals. Phase 3 — Beta test in-product to capture feedback on live feature before full release.

Stakeholder deck describing the new feature's objectives, approach, market intel/competitive analysis, hi-level research results and design/content recommendations.

UI comps and storyboards, including detailed interaction rules for touch and mouse.