Brand Identity Design
Pops for Champagne
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Since 1982, Pops for Champagne has been a popular Chicago destination for lovers of the sparkling French wine. After moving from Lakeview to the River North entertainment district, Pops has also become a favorite spot for tourists and downtown residents looking for a fun place to celebrate or meet friends. True story designed Pops’ brand identity and website. The number of dots in the logo was in recognition of Pops’ 30th anniversary.