Bring on any road condition
Saab XWD (cross wheel drive) virtually erases bad weather conditions. So we sent consumers a piece with two stories; one with bad weather conditions and another that was revealed after they erased the bad weather with an actual eraser branded Saab XWD. Not only was it a cool demonstration of Saab XWD, but when was the last time you received an eraser in the mail?
Before XWD
And after...