Coca-Cola: the Dynamic Wave
Agency: FutureBrand
By 2000, Coca-Cola had an urgent need to shed its rigid corporate image and rejuvenate its consumer brands. As a design director at FutureBrand I was engaged in a proposal initiative through sister company McCann Erickson Advertising to re-imagine the classic Coke Wave as a living, dynamic entity.
The Dynamic Wave remained an unimplemented concept.
The Dynamic Wave applied (structure design by the Coleman packaging division of FutureBrand).
