Damián Frascarelli fue un arquero suplente de Peñarol, un equipo de fútbol importante de Uruguay. Los uruguayos conocieron a su madre cuando ella decidió llamar a un programa de radio para pedir que pusieran a su hijo como titular en lugar de a Guruceaga, el elegido por el director técnico. Damián pidió disculpas en su cuenta de Twitter alegando que, si bien es su madre, no puede hacerse cargo de lo que ella decide decir o hacer. Esta mala experiencia pasó rápidamente de ser un hecho potencialmente conflictivo a convertirse en motivo de risas y memes, lo cual fue aprovechado por Supermercados Tienda Inglesa para crear su spot televisivo para el Día de la Madre.
Damián Frascarelli was a reserve goalkeeper for Peñarol, an important soccer team in Uruguay. The Uruguayans met his mother when she decided to call a radio programme to ask to put her son in the starting lineup. Damián apologised on his Twitter account, claiming that, although she is his mother, he cannot take responsibility for what she decides to say or do. This bad experience quickly went from being a potentially conflictive event to becoming a source of laughter and memes, which was used by Tienda Inglesa Supermarkets to create its TV spot for Mother's Day.
Damián Frascarelli was a reserve goalkeeper for Peñarol, an important soccer team in Uruguay. The Uruguayans met his mother when she decided to call a radio programme to ask to put her son in the starting lineup. Damián apologised on his Twitter account, claiming that, although she is his mother, he cannot take responsibility for what she decides to say or do. This bad experience quickly went from being a potentially conflictive event to becoming a source of laughter and memes, which was used by Tienda Inglesa Supermarkets to create its TV spot for Mother's Day.
TV Spot:
Case:
Awards:
2017
Desachate Festival
Silver
Video
Effie Awards
Silver
Credits:
Advertising Agency: Amén McCann.
Executive Creative Director: Ignacio Vallejo.
Creative Director: Gabriel Lista.
Art Director: Víctor Calistro.
Copywriters: Rodrigo Gastán, Víctor Calistro.
Creative Editor: Fima Dias (Ismael Figoli).
Producer: Carolina Gelfont.
Audiovisual Production / Production Company / Postproduction: Kafka Films.
Director / Producer: Andrés Benvenuto.
