Equilibri // Coffee Library

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"Your perfect library"

I was asked to create the identity for a (imagined) library where people could enjoy their time between a coffee and a book

(or rather "something 70% library, 30% coffee"). I created the logotype, advertising and teaser posters, flyer and bookmarks.

To create the right atmosphere I worked on various types of teaser posters.

I focused on four genres of books and created headlines based on them:

horror, mystery and crime, fantasy, fairy tales.

Each teaser poster has a version for "coffee" and "library".

Mockup with horizontal version of the main adv + teaser.

The advertising extended even to magazines and to promote the coffee library in the streets it was created a flyer.

At the end, for every customer there will be a free gift: a bookmark coordinated to the teasers that can be hunged to the door.

The bookmark's characters are:

scientist for horror, detective for mystery and crime,

dragon for fantasy and fairy godmother for fairy tales.

Dulcis in fundo, the spot for the radio!

(audio in Italian only, sorry

Song by Imagine Dragons, "On Top of the World").

[IT] [Ruggito del drago, rumore di spada e di battaglia]

Ragazza: "Fare una vera pausa ti sembra un'impresa? Da Equilibri sarà tutta un'altra storia! Ci trovi a Milano, in Piazza del Duomo 31, aperti dalle 10 a mezzanotte. Gustati il tuo libro perfetto anche nella nostra caffetteria. Milioni di pagine, tutte per te! Scopri di più sui nostri social o vai su www.equilibri.it.

Equilibri: la tua libreria perfetta!"

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[EN] [Roar of a dragon, sound of battle]
Young woman: "Struggling for a real break? Come to Equilibri, it will be another story! You can find us in Milan, Piazza del Duomo 31, open from 10 AM to midnight. Enjoy your favourite book even in our café. Million of pages, all for you! Search for us on social networks or go to www.equilibri.it.

Equilibri: la tua libreria perfetta!"

Thanks for... reading!