Falstaff | Brand Rebirth

The aim of the project was to bring back to life a no longer existing brand; we chose Falstaffan old american beer brand. 
The work consists of a Brand Book, a Brand Magazine and a Brand Video all illustrating the values and the principles of the brand.
Project in collaboration with Giulia Beretta, Marino Campana, Alessandro Asaro and Fabio Bartolomei.
Falstaff | Brand Rebirth
Published:

Falstaff | Brand Rebirth

Reconstruction of a no longer existing beer brand | Laboratorio di Metaprogetto 2013-2014 | Politecnico di Milano

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Creative Fields