Seltzer packaging
Why drink from the mainstream?
Why drink from the mainstream?
I was fortunate enough to be working on a comprehensive rebranding and redesign of packaging for all the water products of the Zambesi brand - Seltzer Flavoured, Seltzer Lite, Ice Age, and Seltzer Still water.
All the logo's were redone, as well as the packaging, including labels and the bottle moulds. In order to give the packaging a more durable appeal, an embossing design was devised from the simplified brand icon. The result is plastic packaging that looks as expensive as glass.
All the logo's were redone, as well as the packaging, including labels and the bottle moulds. In order to give the packaging a more durable appeal, an embossing design was devised from the simplified brand icon. The result is plastic packaging that looks as expensive as glass.
The Seltzer brand icon was simplified in order to incorporate it into the plastic mould.
Labels were printed with white afterwards for the colour and definition to read better.
Water bubbles were created as vector graphics to imply motion, vitality and life.
