Design and layout for HomeStreet Bank's retail banking kit for small businesses.
HomeStreet Bank wanted to reach out to small business owners by differentiating themselves from bigger banks who seemed too big to care for small businesses. We designed mailers that tell small business owners "Hey, nice to meet you. We're your local bankers. And literally your neighbors." Small business owners were left with treats, and a personalized note from their friendly bankers.
HomeStreet Bank wanted to reach out to small business owners by differentiating themselves from bigger banks who seemed too big to care for small businesses. We designed mailers that tell small business owners "Hey, nice to meet you. We're your local bankers. And literally your neighbors." Small business owners were left with treats, and a personalized note from their friendly bankers.
We designed a box to encourage HomeStreet Bankers to purchase locally made goods, showing the banks "local-ness" by supporting local businesses.
The mailer show HomeStreet Bank employees who you might meet during local community events.
The mailer also gives bankers a chance to leave a personalized note to small business owners.
Creative Directors: Ian Cohen, Patrick Mullins
Copywriter: Garrett Musar
Agency: Wexley School for Girls
