Saks.com
2015 Holiday Day Gift Guide
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Art Direction & Design: Hannelore McElheny | Saks Fifth Avenue
Wireframes: Bora Shehu | Saks Fifth Avenue
Photography Direction & Styling: Lauren DiLello | Saks Fifth Avenue
The Saks.com Holiday Gift Guide for 2015 utilized a new strategy, based on trends observed during the year. Data from site traffic was showing high conversion rates off the Gift Guide landing pages and depressed conversion on the Product Array & Category pages. With this information, the team formed a new strategy around allowing users to browse collections and shop directly off the Landing Page.
Photography Direction & Styling: Lauren DiLello | Saks Fifth Avenue
The Saks.com Holiday Gift Guide for 2015 utilized a new strategy, based on trends observed during the year. Data from site traffic was showing high conversion rates off the Gift Guide landing pages and depressed conversion on the Product Array & Category pages. With this information, the team formed a new strategy around allowing users to browse collections and shop directly off the Landing Page.
The revised strategy was hugely successful, the team saw increased traffic and browsing on the Landing Page and high conversion rates bumped the Holiday Gift Guide sales on the digital real estate overall.
