Georgina Clarke's profile

JWT brand periodical

Georgina Clarke
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J Walter Thompson is New York’s oldest ad agency. But they don’t want
to be seen like that anymore…

The challenge was to create a publication, that communicated JWT's new, fresh approach to advertising and design. Rather than creating the usual agency coffee-table book, I convinced them to forego the glossy pages for a ‘zine’ style: immediate and disposable. Printed one color on recycled newsprint, the book emphasized the short life span of the content, and celebrated this fact.
self-promotion publication design JWT J Walter Thompson re-brand disposable periodical
self-promotion publication design JWT J Walter Thompson re-brand disposable periodical
self-promotion publication design JWT J Walter Thompson re-brand disposable periodical
self-promotion publication design JWT J Walter Thompson re-brand disposable periodical
self-promotion publication design JWT J Walter Thompson re-brand disposable periodical
self-promotion publication design JWT J Walter Thompson re-brand disposable periodical
JWT brand periodical
Published:
Georgina Clarke's profile

Owner

Georgina Clarke's profile
New York, NY, USA

JWT brand periodical

Self-promotional publication design for JWT, formally J Walter Thompson.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives