Since 1929, Woods has represented quality products for the home and Do-It-Yourselfer.
With the acquisition from Southwire, Woods took the opportunity to strengthen their brand. Primarily, by updating their packaging with a stronger consumer focus, consistent look, messaging and hierarchy over several product categories. Secondarily, exploring modernizing their logo and tagline.
Packaging requirements: Use current logo prominetly, three languages per SKU. Indicate indoor, outdoor, light-duty or heavy-duty attributes. Use existing packaging dielines
Simplified and modernized for greater impact. Updated the typography. Incorporating a “copper wire” into the W. Exploring both capped and title case.
Copper applied to a spark element created with W's.
Sample of existing packaging
