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The Red River is a well-known destination for commercial and recreational activities and events. Perhaps the most notable of these is the Bassmaster Classic which was held there in 2009 and 2012. The Commission wanted to take full advantage of this opportunity to highlight the river and all its amenities, especially the quality of the fishery. A full-scale image campaign was developed and incorporated into all marketing and pubic relations efforts. I was responsible for a teaser poster card, print ads and a CD press kit mailing piece.
The Red River is a well-known destination for commercial and recreational activities and events. Perhaps the most notable of these is the Bassmaster Classic which was held there in 2009 and 2012. The Commission wanted to take full advantage of this opportunity to highlight the river and all its amenities, especially the quality of the fishery. A full-scale image campaign was developed and incorporated into all marketing and pubic relations efforts. I was responsible for a teaser poster card, print ads and a CD press kit mailing piece.
