The rebrand of the most watched media brand in the Netherlands, public news broadcaster NOS, became a daring and prestigious design project that we took on together with production company Avi-Drome. The NOS is the main news broadcaster in the Netherlands with a 24 hour newsfeed on TV, radio, internet and mobile. It reaches over 40% of the Dutch population on a daily basis, with the eight o’clock news as the most popular and most watched news program (avg. market share 32%) in the Netherlands. 

The goal was to attract younger audiences; Strong & clear brand hierarchy; Genre- & theme-specific signage; A transparent, clear and consistent graphic information system.