Major global financial derivatives brokerage MF Global was named and launched in 2007 in a split from the Man Group. They approached Infinia Group in 2010 in a bid to distinguish their brand in what was perceived as an overly cautious and generic competitive brandscape. Our refresh of the brand incorporated bold, workmanlike type and highly stylized, layered imagery which made literal the innate and intimate knowledge MF Global's traders were said to have of their products, commodities, and markets. I also developed guidelines for MF Global's visual brand elements, language, and conventional photography.